Archives for posts with tag: Twitter

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And don’t forget WordPress! (Never)


This is the Age of Enlightenment. Relationships matter. The social connections and conversations. Personal relationships. Sharing information. So when you set out on your social media plan do not look upon it as how many followers you can get. Look to develop followers that are interested in your journey. It will make the social that much more enlightening.


Do you know the most Twitter addicted nation in the world? The results may surprise you.

What you do in the first 100 days of any business plan can effect the outcome of your business forever. Step in and start talking. Find people in your industry and introduce yourself. Have a conversation. This is a process. A time consuming process that can net big results IF you are serious about your Social Media. Posting one Tweet a day with a link to your website and a product you are selling will not get you any followers on Twitter. Be lively, informative and create copy that is relevant to your business but something people would enjoy learning about.

You’re sitting around- maybe drinking beer and shouting with your friends at the TV. But then you ask: “Just how social was the Super Bowl?” From a personal point of view it may have been magical. You, the brews and your buds but from a marketing stand- how did it rate?

Well this year companies got a lot more mileage out of their ads. Posting on Facebook, YouTube, Twitter and other popular sites. Fans retweeting and linking to their favorites.
Case in point: VW

Some key evolving social-media strategies:

•VW. What VW did with social media is being watched. Its best-liked ad — about a kid in a Darth Vader costume who thinks he “Force-fully” starts a Passat — was posted on social media five days before the game and had 13 million views by kickoff.

VW marketing chief Tim Ellis decided early on to go wide on social media before the game. “I continued to hear that was the wrong way to go. But if you want to be part of the national discussion, you not only have to be on the Super Bowl, but you have to fully leverage social media.”

VW closely monitored consumer response to its spot, which it posted on its blog, itsYouTube channel and its Facebook page. It kept sending out messages on Facebook and Twitter. The ad got 40,000 views in its first few hours. Within 24 hours, it had 900,000. The 13 million by game time Sunday was 16 million 24 hours later.

Infographic: How Destinations (DMOs, CVBs, RTOs, NTOs) Use Twitter

 

 

Festive Season via #FriFotos -Huffington Post: 12/20/2010

Social media has made arm chair travel a lot more interactive. The travel community has been quick to embrace social media and is searching for ways to make the travel experience more interactive, even for those of us stuck behind our computers. One of those ways is #FriFotos.

Less than two months ago Jonathan Epstein, owner of Celebrated Experiences— a company focusing on personalizing experiences in the UK and Ireland — started a weekly photo forum on twitter for people to share their images on a unique topic or theme. Launched October 15th, #FriFotos has since gone global. If it’s Friday wherever you are, you can participate by uploading a photo via twitter and adding the #FriFotos hashtag. Follow @EpsteinTravels on for details and this week’s theme.

Participants include travel writers, photographers, bloggers, hotels, and people with amazing photographs to share. Check out this week’s theme, “Festive Season” around the globe as seen through the eyes of #FriFotos:

Do you have a photo of Festive Season somewhere interesting? Please add it to the slideshow below:

Rome, Italy
Holiday Market in Piazza Navona, Rome via @buycruises (Jill Love)

I’m in the social media trenches every day. It is time consuming, fun and rewarding. But you need to put the effort in. Social Media is much like developing friendships- they take time and effort but the rewards are great. The ROI doesn’t happen overnight. And it happens in different ways than traditional marketing. This is branding in its most personal form. You listen, you reply and you engage. And the end results: Influence. I’ve just been listed in The Top 25 Online Vacation Influencers. This is pretty exciting because my hard work is showing real results. I’m listed above Carnival Cruises, Princess Cruises, Norwegian Cruise Lines and Holland America. With Social Media you can out influence the big corporations. Just think how exciting when people including the major corporations look to your brand for the lively discussions, information and as The Leader in the field.