Archives for posts with tag: social media

twitter_blastDid you know that 80% of frequent flyer members never earn enough miles to redeem a flight? You book travel, you get points. But do the airlines interact with you? Social Media has been very influential in most aspects of the travel industry and the airlines need to reward its most vocal advocates. Who doesn’t want someone spreading good thoughts + positive messages?


This is the Age of Enlightenment. Relationships matter. The social connections and conversations. Personal relationships. Sharing information. So when you set out on your social media plan do not look upon it as how many followers you can get. Look to develop followers that are interested in your journey. It will make the social that much more enlightening.

Though I swear I have seen my cat laugh at me. Many times: ‘Laughter is one of the very privileges of reason, being confined to the human species’ ~ Thomas Carlyle

How good do you feel after you’ve had a good laugh? (Very. ) I agree. Very. And  humor and social media go hand in hand. Make your posts light and fun. (even silly) Laughter is another form of engagement. Go ahead have a really good belly laugh. It’s very social and engaging.

A winning personality and hard work don’t necessarily mean customer loyalty these days. It is more all about them. Being an expert in your customer’s industry. . . something you may not have thought about. Know your customer.

I love photos. They tell a story quickly. Social Media needs to be engaging. And quickly.  No campaign is complete without photos.

According to Catherine Salmon, middle children's negotiating skills are often better developed than those of their siblings.

 60’s inspired fashion is BIG this fall. (Chicks love it)  Simple visual and fun.

You want to know people that talk positive about you + your brand. Get to know people that are active on Twitter. People that are active want to talk, want to make connections and and want to share. But Twitter is a two way street. You need to show appreciation and interest in what they have to say. Everyone loves to be recognized!

Ah, grasshopper what would Buddha Tweet? Here is an interesting article by Lori Deschene (@TinyBuddha on Twitter) that proposes restraint. In some cases less is enough engagement.

For the last two years, I have provided a daily wisdom quote through a Twitter account called Tiny Buddha. Since the follower count has grown by leaps and bounds, people have suggested I tweet more often throughout the day. I’ve realized, however, that the greatest lesson we can all learn is that less is enough. In a time when connections can seem like commodities and online interactions can become casually inauthentic, mindfulness is not just a matter of fostering increased awareness. It’s about relating meaningfully to other people and ourselves. With this goal in mind, I’ve compiled a list of 10 tips for using social media mindfully.

1. Know your intentions.
Doug Firebaugh of has identified seven psychological needs we may be looking to meet when we log on: acknowledgment, attention, approval, appreciation, acclaim, assurance, and inclusion. Before you post, ask yourself: Am I looking to be seen or validated? Is there something more constructive I could do to meet that need?

2. Be your authentic self.
In the age of personal branding, most of us have a persona we’d like to develop or maintain. Ego-driven tweets focus on an agenda; authenticity communicates from the heart. Talk about the things that really matter to you. If you need advice or support, ask for it. It’s easier to be present when you’re being true to yourself.

3. If you propose to tweet, always ask yourself: Is it true? Is it necessary? Is it kind?
Sometimes we post thoughts without considering how they might impact our entire audience. It’s easy to forget how many friends are reading. Two hundred people make a crowd in person, but online that number can seem insignificant. Before you share, ask yourself: is there anyone this might harm?

4. Offer random tweets of kindness.
Every now and then I ask on Twitter, “Is there anything I can do to help or support you today?” It’s a simple way to use social media to give without expectations of anything in return. By reaching out to help a stranger, you create the possibility of connecting personally with followers you may have otherwise known only peripherally.

5. Experience now, share later.
It’s common to snap a picture with your phone and upload it to Facebook or email it to a friend. This overlaps the experience of being in a moment and sharing it. It also minimizes intimacy, since your entire audience joins your date or gathering in real time. Just as we aim to reduce our internal monologues to be present, we can do the same with our digital narration.

6. Be active, not reactive.
You may receive email updates whenever there is activity on one of your social media accounts, or you might have your cell phone set to give you these types of alerts. This forces you to decide many times throughout the day whether you want or need to respond. Another approach is to choose when to join the conversation, and to use your offline time to decide what value you have to offer.

7. Respond with your full attention.
People often share links without actually reading them, or comment on posts after only scanning them. If the greatest gift we can give someone is our attention, then social media allows us to be endlessly generous. We may not be able to reply to everyone, but responding thoughtfully when we can makes a difference.

8. Use mobile social media sparingly.
In 2009, Pew Research found that 43 percent of cell phone users access the Web on their devices several times a day. It’s what former Microsoft employee Linda Stone refers to as continuous partial attention—when you frequently sign on to be sure you don’t miss out anything. If you choose to limit your cell phone access, you may miss out online, but you won’t miss what’s in front of you.

9. Practice letting go.

It may feel unkind to disregard certain updates or tweets, but we need downtime to be kind to ourselves. Give yourself permission to let yesterday’s stream go. This way you won’t need to “catch up” on updates that have passed but instead can be part of today’s conversation.

10. Enjoy social media!
These are merely suggestions to feel present and purposeful when utilizing social media, but they aren’t hard-and-fast rules. Follow your own instincts and have fun with it. If you’re mindful when you’re disconnected from technology, you have all the tools you need to be mindful when you go online.


You’re sitting around- maybe drinking beer and shouting with your friends at the TV. But then you ask: “Just how social was the Super Bowl?” From a personal point of view it may have been magical. You, the brews and your buds but from a marketing stand- how did it rate?

Well this year companies got a lot more mileage out of their ads. Posting on Facebook, YouTube, Twitter and other popular sites. Fans retweeting and linking to their favorites.
Case in point: VW

Some key evolving social-media strategies:

•VW. What VW did with social media is being watched. Its best-liked ad — about a kid in a Darth Vader costume who thinks he “Force-fully” starts a Passat — was posted on social media five days before the game and had 13 million views by kickoff.

VW marketing chief Tim Ellis decided early on to go wide on social media before the game. “I continued to hear that was the wrong way to go. But if you want to be part of the national discussion, you not only have to be on the Super Bowl, but you have to fully leverage social media.”

VW closely monitored consumer response to its spot, which it posted on its blog, itsYouTube channel and its Facebook page. It kept sending out messages on Facebook and Twitter. The ad got 40,000 views in its first few hours. Within 24 hours, it had 900,000. The 13 million by game time Sunday was 16 million 24 hours later.

Why is it that some companies “get” social media + some just don’t. Some companies want to know how many leads they’ll get in a week, in a month and forget that a conversation develops into lead. Creates the atmosphere for a sale.

When it comes to social media, just gets it. Social media is not just a business strategy, it should be part of the culture, said Zappos’ Thomas Knoll during the “Social Media in Action: Philosophies, Strategies and Tactics That Consistently Win” panel discussion at the International Consumer Electronics Show on Friday.

Knoll said too much emphasis is often put on the “media” part of social media, adding that he is “a much bigger fan of the social part.” The goal of social media is to connect and build relationships with customers.

Fellow panelist Warren Whitlock of Xeno Press agreed. “If your customer is talking, listen to them — ‘listen and love,’” he said, adding he didn’t want to get “too kumbaya,” but that is what needs to be done. “Metrics to measure are good, but the most important part is engaging customers. You can’t make something viral, you have to make something good.”

Companies can get overwhelmed trying to decide which social media platform is right for them, but according to the panelists, the best strategy is to go where your customers are.  Christopher Rauschnot, partner at CodyCom, said that the connection with the people are more important than which technology you use. He also encouraged companies to do internal testing of new technologies to make sure they are right for the business.

Knoll also said that for Zappos, the company views culture and brand as two sides of the same coin. “Social media is an opportunity to build relationships with customers,” he said. “The brand naturally is helped by the culture — we leave our culture out in the open.”

Selling this idea to executives can be difficult, so being able to show results is important. Rauschnot emphasized the need to deliver results to executives — showing examples of someone continuing to connect with you over a period of months, for instance. Panel moderator Rohit Bhargava, a founding member of Ogilvy 360 Digital Influence, also said companies can tweak an old-school strategy and transition it with a social aspect. “Start with what you already have,” he said, noting that it is important for companies to look for workers within the organization who are already using social tools and leverage that use.

Stumbles in strategy can occur when it comes to deciding which employee in the company is responsible for social media. The panelist called on companies to avoid picking a person based on their title or age. Whitlock encouraged attendees to have their companies follow the lead of Zappos and have everyone doing social media. “Asking who should be doing social media is like asking who should have a phone on their desk. Assume everyone is on social media,” he said.

Maybe some of the best advice came from Knoll, who said, “Our social media policy is be yourself and don’t be stupid.”