Archives for category: Twitter



And don’t forget WordPress! (Never)


Unless your living in a galaxy far far away most businesses have heard of Twitter
whether they are using it and using it properly is another story. Twitter is an exchange of information. A fun way to talk to people interested in your products and your story. But you can’t expect results if your community is not part of the Twitter community. One tweet a day is not going to get any movement on an account. You have to put the work in. And that is time. Over time you can build a loyal community that enjoys your exchanges (and you in turn enjoy theirs) and is interested in what you have to say and your product.

Remember when display ads roamed the earth. .
 A display ad dinosaur just sits there and says the one thing you want your company to say. It doesn’t talk back and it’s not social. It’s pretty boring. Whether you like it or not: Social Media is the direction of advertising. Social Media gives new reason for your audience to like your brand and want to be associated with your brand. The audience sees something they like and they respond. The Community Manager speaks back. Everyone loves to be noticed and have their opinions recognized. And Social Media can get you identified with a brand. The more the audience comes back the more opportunities you have to create a relationship. And good relationships  are so valuable to a company.

Let’s get to the point. The powerpoint.
Sitting through a presentation can be boring. Snoringly boringly boring. But now start to think about PowerPoint more from a social media stand point. Not a lot of talking but short phrases to catch attention and lots of visuals. A story. To share!

Think of Social Media as one giant word of mouth campaign.
And word of mouth is one of the best ways to get the word out on your company. Social Media just speeds up the process. A lot. Will your customers tell a friend? (Please, please!) And remember always treat your customers and brand well. . . Bad news can travel faster than the speed of sound. Faster than Superman!

Who ever thought a food truck would be serving gourmet food?
. And who ever thought a hotel would use a food truck for its guests? And you know, it’s a great idea. Perfect for the business traveler looking for a tasty meal to grab on the go. Something healthy and nourishing. Perfect for taking along on the plane. A tiny bag of pretzels doesn’t count as food. (Please Miss Airline Hostess can I have another bag. . . I’m starving) And the mobility of a food truck. Excuse me. They deliver! (Well maybe not, but a good idea) And another thing. . I’m sure social media gave food trucks a marketing boost.

There are ways to measure your marketing efforts. 
  And there are ways that can really help you monitor traffic. Follow your growth (you need to be growing) See who your audience is and figure out new ways to capture more interest. See which Social Media channels work best for your company. Remember Twitter doesn’t work well for all businesses. You might do better with a blog on your website. You have achieved two goals: you have consumers going to your site and you have them reading more engaging pieces on your blog. Tie it in with Facebook for one on one engagement. Social Media is a powerful tool- just experiment for the right fit for you! Your Goal: Strategize.

Do you ever wonder if your clients actually read your e-mails?
There is a possibility they don’t. I mean everyone gets so many emails in their mailbox it’s hard to keep up with everything. So don’t be offended but get on the offensive by making your emails more interesting and hard to resist. How about adding a short clip about your business. Something that is fun and informative and not overly long. Sometimes it’s hard to put a concept into words but a movie will make it come alive. And get your subscribers to give you some thought and buy your product.

You have great products.
 Your services are the best. You spent tons of money developing  your company but you forgot one thing: To tell people about it. Get to know your customers. Have a conversation and introduce yourself. Contests and  giveaways all get the excitement rolling. And with Social Media comes that extra marketing boost: (and the most wonderful)- ‘word of mouth’ marketing- something money can’t buy!

Photos are very big on Social Media.
It is no wonder that sites such as Pinterest, Tumblr and Instagram are so popular. A picture says a thousand words. Confucius was right. What could be a better marketing ploy than posting photos and then having your community add a caption? That is engagement of the highly desirable kind.