In a recent poll:

Does  your company have a position solely dedicated to social media management?

58% responded No
While 42% responded Yes

But I wonder too–with jobs growing more intertwined and employees required to do more for less- will constant updating of Social Media become a shared job requirement.  Personally I think that not everyone is qualified to be writing creative copy and represent a company in words. I also think that the temptation to be online chatting will overtake many other employee responsibilities. And the conversation could easily get very muddled.

I say Think about it when hiring employees. Think about goals and creative expression of your company. Think about branding and your message.You might be getting more for less but is it the more that you really want.