Icons.
 Symbols that spur the imagination with memories and dreams. The Eiffel Tower, The Empire State Building to name a few and The Louvre. Designer Ferragamo is the first to tap the potential of the Louvre with a resort show in conjunction with their sponsorship of the Leonardo da Vinci exhibition. Aligning your product with an iconic brand gives you a certain cache. The genius of Leonardo paired with Ferragamo legendary fashion. Images that can stay in the consumers mind.  And then I start wondering how would Mona Lisa look in Ferragamo?

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