I don’t know about you but I never click on ads.
If I’m reading an article online I stay as far away as possible from those very annoying ads. Don’t you hate when they pop up, start playing videos and trying to sell you! I love Social Media but have never enjoyed paid ads. I feel the whole point of Facebook and SM is interacting your brand with your customers and potential customers. Obviously you want them to use your services but you are selling in a more creative and personal way. So come on Facebook- get creative. The reason people aren’t clicking on the ads in the sidebar is because people don’t click on ads on sidebars. Simple.