Phones seem to be connected to people’s heads.
They’re always on them: talking, checking email, socializing, playing games and hopefully shopping. But mobile retail apps are slow and slow is not what mobile is about. Now WHEN mobile shopping becomes easier and faster- then shopping on the go will become the new norm.

Fast and easy should be the mantra of all apps created by retailers in any business. Remember in actuality- purchasing online is self-service so customers are sacrificing one on one personal service but the one thing mobile customers will not sacrifice is speed. Nope they want it faster than Superman (but please don’t shop + drive).