Remember when display ads roamed the earth. .
 A display ad dinosaur just sits there and says the one thing you want your company to say. It doesn’t talk back and it’s not social. It’s pretty boring. Whether you like it or not: Social Media is the direction of advertising. Social Media gives new reason for your audience to like your brand and want to be associated with your brand. The audience sees something they like and they respond. The Community Manager speaks back. Everyone loves to be noticed and have their opinions recognized. And Social Media can get you identified with a brand. The more the audience comes back the more opportunities you have to create a relationship. And good relationships  are so valuable to a company.