Think outside. The box. Be creative. (It’s an exercise in letting your imagination run wild!) Try to look at something in a new and different light. Add your own twist. Try not to follow what everyone else is doing. Because everyone else is already doing it. And if everyone else is doing it then it is not different. Be visual. In this age of Social Media where everything moves so quickly you don’t have too much time to capture attention. Capture their imagination with an image. It will stick in their mind long after the all the talk. (Blah. Blah. Blah. Blah!)