There are ways to measure your marketing efforts. 
  And there are ways that can really help you monitor traffic. Follow your growth (you need to be growing) See who your audience is and figure out new ways to capture more interest. See which Social Media channels work best for your company. Remember Twitter doesn’t work well for all businesses. You might do better with a blog on your website. You have achieved two goals: you have consumers going to your site and you have them reading more engaging pieces on your blog. Tie it in with Facebook for one on one engagement. Social Media is a powerful tool- just experiment for the right fit for you! Your Goal: Strategize.