The story behind a brand.
The history. These are all very intriguing parts of a brand. Can you imagine having shoes by the same designer brand that made shoes for Marie Antoinette. (She loved shoes. . seriously) That the jewelry you are wearing was fit for a king or a movie star. History. A long history adds to the feel of luxury. I certainly feel honored to have something that has a heritage and a story behind it. Of course not every brand has history but you can create a story. A story that adds to your success and seduces the customer. That’s entertainment! That’s storytelling.