I love catalogs. But I never have time to read them. They pile up until I eventually toss them. Barney’s New York knows their audience or at least is trying to tailor make their marketing to fit their viewing habits. A new line (for the young affluent market) and you know they spend more time online. If you want to capture them- then you need to go where they go. So out with catalogs and in with digital catalogs. And with one click they can be purchasing. (What a happy ending to the story)

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