You can’t be all things to all people.
No matter how hard you try. If you want to be a luxury brand you can’t be talking discount. No- you have to know your audience and word your marketing to fill their needs. If your company specializes in writing for travel then make your writing targeted and special. Give the reader information that is not normally found. Personal recommendations that make your guide special.
Imagine traveling to Paris for the first time armed with the knowledge that you know the best new restaurants in town. The chicest and tastiest spots this side of the Seine.
You experienced the excitement of Paris before you even arrived. What a wonderful way to extend your vacation.

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