Baby Boomers shop. Gen X’ers shop. But there is a new kid in town: Gen Y. This 18-34 yr old group grew up on the internet and is very savvy to internet shopping and all the tools. When you market have your marketing also reflect the dynamics of this group. They love to spend money on stuff. And many are living at home and have that extra money to spend (they love all the gadgets and the latest everything)