Do you pinterest?
Is it something that would be beneficial to your company? I love photos and visuals that tell a story. The social networking comes in when others can comment and communicate about the images and videos.
Imagine if you sell jewelry. You could tell a story about how each piece is created and show the whole process. Instead of just having a catalog of product, you have a story that   other jewelry lovers can share and comment on. It’s not just a bulletin board but a never changing story board.