What you do in the first 100 days of any business plan can effect the outcome of your business forever. Step in and start talking. Find people in your industry and introduce yourself. Have a conversation. This is a process. A time consuming process that can net big results IF you are serious about your Social Media. Posting one Tweet a day with a link to your website and a product you are selling will not get you any followers on Twitter. Be lively, informative and create copy that is relevant to your business but something people would enjoy learning about.