Things can go wrong. And things can get blown out of proportion but you can turn a bad situation into a good situation. Okay, lets say you’re United Airlines and one of your customers (while onboard one of your planes) watched helplessly as his guitar was smashed to pieces. He went through all the channels and United turned a deaf ear until he wrote a little song and put together a little video and posted it on YouTube. It went viral. And the old saying all publicity is good publicity worked this time. United remedied the situation and used the video for training purposes for its staff. Like don’t go smashing guitars (if the owner of the guitar is watching). And by the way, the video has received over 9 million views.