I’m in the social media trenches every day. It is time consuming, fun and rewarding. But you need to put the effort in. Social Media is much like developing friendships- they take time and effort but the rewards are great. The ROI doesn’t happen overnight. And it happens in different ways than traditional marketing. This is branding in its most personal form. You listen, you reply and you engage. And the end results: Influence. I’ve just been listed in The Top 25 Online Vacation Influencers. This is pretty exciting because my hard work is showing real results. I’m listed above Carnival Cruises, Princess Cruises, Norwegian Cruise Lines and Holland America. With Social Media you can out influence the big corporations. Just think how exciting when people including the major corporations look to your brand for the lively discussions, information and as The Leader in the field.