When Please notice me becomes they Notice me! How do you get the media to stand up and take notice?  Tell your story in a new and interesting way. What makes your brand soar above the rest? Become an acknowledged expert in your field (we know you already are but you need to let others know) How? Start a blog. Gee, when someone is online googling a certain topic: wouldn’t it be cool if the expert that they find is – You!