It’s time to get your feet wet and test the Social Media waters. Breathe deep and relax. Embrace it. Om. The way people communicate is changing daily. McDonalds is introducing its newest McCafe beverage and they’re getting the public excited. Everyone loves contests (+ loves to win) and who wouldn’t want the grand prize of a years worth of free coffee. I know I would. The fun is the event: a scavenger hunt that will take place in nine cities with clues  posted on Twitter and Facebook.  I bet you’re already starting to think of something interesting that you could do to get you and your clients excited. Get a buzz going.