In a recent poll:

Does  your company have a position solely dedicated to social media management?

58% responded No
While 42% responded Yes

But I wonder too–with jobs growing more intertwined and employees required to do more for less- will constant updating of Social Media become a shared job requirement.  Personally I think that not everyone is qualified to be writing creative copy and represent a company in words. I also think that the temptation to be online chatting will overtake many other employee responsibilities. And the conversation could easily get very muddled.

I say Think about it when hiring employees. Think about goals and creative expression of your company. Think about branding and your message.You might be getting more for less but is it the more that you really want.


twitter_blastDid you know that 80% of frequent flyer members never earn enough miles to redeem a flight? You book travel, you get points. But do the airlines interact with you? Social Media has been very influential in most aspects of the travel industry and the airlines need to reward its most vocal advocates. Who doesn’t want someone spreading good thoughts + positive messages?


The most popular, the most well known. The most valuable brand in the whole world.  Everyone would love to be on the Top Ten (even top 1000) of that list.  Can you imagine being more popular than Coca-Cola?  Oh, excuse me while I answer my iPhone.



And don’t forget WordPress! (Never)


Social Media can make companies much more likeable. And being likeable is a good thing. But in your enthusiasm to be liked (yes they will like you- in time) remember not to do these 4 things. (Please) Remember Gremlins?

Instagram is popular. Very. And the Thanksgiving holiday brought out the spirit of sharing. Over 10 million photos were shared. The turkey was a very popular fellow + so were the photos.

This is the Age of Enlightenment. Relationships matter. The social connections and conversations. Personal relationships. Sharing information. So when you set out on your social media plan do not look upon it as how many followers you can get. Look to develop followers that are interested in your journey. It will make the social that much more enlightening.

Do you want customers to get a real good feeling of your company? Start a blog. A blog is a much more personal way for people to get to know you and engage with you. You can learn so much from your readers when you communicate with them. It can set the direction for your company and be that little extra push you need to become highly successful! You don’t think you can write? Just be yourself!

Remember that moment in Star Wars when you found out who Luke Skywalker’s father was. Now that has been totally shattered.  By Disney. Think of the marketing opportunities. . . ‘Disney is getting so much more than meets the eye’